Work with us
Services
Need expert tech leadership without the full-time cost? Hanabi provides Fractional CTO & strategic consulting for D2C brands. We drive growth, lead re-platforming & scale operations. Proven success with brands like Absolute Collagen.
Fractional CTO
Unlock the full potential of your D2C eCommerce or subscription business. We provide flexible, top-tier technical and strategic leadership, perfectly tailored for brands seeking expert guidance without the full-time salary commitment.
Solutions
Don't let tech hurdles slow your growth. Hanabi offers solutions for investor readiness, internationalisation & team performance, proven by our £10M+ growth contribution at Absolute Collagen.
Secure Your Next Funding Round with Investor-Ready Technology
Are you preparing for a funding round, merger, or IPO and concerned your technology won't stand up to investor scrutiny? For D2C founders and C-suite leaders, passing technical due diligence is a critical, high-stakes milestone.
Scale Globally with a Powerful D2C E-commerce Strategy
Is your D2C brand poised for international growth but held back by a technology stack that can't keep up? Expanding into new markets requires a bold, scalable digital strategy and a resilient technical foundation.
Maximise Recurring Revenue by Optimising Your Subscription Model
For subscription-first D2C brands, managing rapid growth while minimising churn is the ultimate challenge. If you're struggling to increase customer lifetime value and your technology is creating operational friction, Hanabi offers the expert guidance you need.
Empower Your Team & Accelerate Growth with AI-Powered Leadership
Are missed deadlines, inefficient workflows, and a lack of clear technical direction holding your D2C brand back? High-growth companies often need senior tech leadership but can't justify the cost of a full-time CTO.
We are Hanabi: a strategic digital agency creating innovative eCommerce & Shopify stores for brands and retailers
We create sustainable digital products and experiences that excite, inspire and make your business stand out in overcrowded digital spaces. We specialise in cutting-edge web design, development, growth marketing and a full suite of eCommerce services.
Clients and Partners
For Hanabi, your growth is our growth. And so, we believe in collaborative work with our clients to bring unique and engaging experiences to life. We are proud to offer profitable and scalable multi-faceted digital services and help our clients solve problems, increase online visibility, and achieve desired outcomes. We specialise in delivering Shopify eCommerce solutions and work with start-ups to global eCommerce retailers.
Absolute Collagen
The UK's leading and award-winning collagen supplement provider.
Cloud Nine
Cloud Nine is a globally recognised and trusted brand in the hair & beauty industry.
Gardening for Kids
A family-owned company with the mission to inspire the next generation of gardeners.
Insights & News
24 Oct 2025
Build self-improving intelligence systems that compound competitive advantage. Phase 3 roadmap for continuous optimisation, predictive NPD, and autonomous orchestration in £2-50M D2C beauty brands.
22 Oct 2025
Scale predictive systems into autonomous operations. Realistic roadmap for dynamic segmentation, market intelligence, and compounding advantages for £2-50M D2C brands.
20 Oct 2025
The data foundation you built in Phase 1 was necessary, but insufficient. I know this from experience. When you have data scattered across systems, but no predictive capability - you can see what happened yesterday, but not what would happen tomorrow.
Testimonials
Neil Bradley was with Absolute Collagen for several years and I highly recommend him as he is technically strong and has a strong commercial approach.
Neil has consistently brought practical technical expertise, alongside strategic technological insights, that have fundamentally helped contribute to, build and deliver digital first strategies.
Neil is in my opinion a rare commodity, given the breadth of his knowledge, professional integrity and genuine want to add value.
I would thoroughly recommend Neil to any fast growing e-commerce business; where the balance between technological opportunity and budget, is needing both experienced advice and careful management.
I had the pleasure of working with Neil over a two year period at Cloud Nine Hair. In particular he worked closely with myself and my team on a number of system integration projects where Neil demonstrated his knowledge and experience of connecting ecommerce platforms, with ERP and CRM solutions.
His resilience, attention to detail and willingness to address issues and find solutions contributed heavily to the success of these projects. Neil connected well with the systems team showing himself to be a very helpful, responsive team player.
I had the pleasure of working with Neil whilst at Absolute Collagen and we were both on the leadership team. Neil came with extensive experience which the Absolute Collagen brand and those who Neil collaborated with benefited from significantly.
Not only is Neil hugely experienced and skilled, with an eye for detail, a problem solution focus and a passion for delivering excellence on all projects he works on, Neil has the ability to build strong relationships cross-functionally, bringing an holistic approach, thinking customer and brand first which was so refreshing.
Working with Neil was not only a huge learning experience of how to bring brand and tech together for leading class results but also his warmth, openness and integrity is something I would say all who work with Neil benefit from and is rare to find.