Paid Media Advertising

Get your PPC campaign audited by our experts to learn how to improve your paid advertising strategy and campaign performance. From Google Ads to Microsoft Ads, Facebook Ads to LinkedIn Ads, we analyse your Ads account in-depth and deliver actionable insights to help you achieve your advertising goals.

Paid Search campaigns allow you to target high-intent buyers actively searching for your products or services. We align our advertising approach with your potential audience using content and targeting so you receive the best ROAS. You can trust Hanabi's paid search experts to build a tailored Paid Search Ads strategy specifically designed for your business.

Whatever industry you're in, you can't ignore the influence of social media. Embrace the power of social media advertising with unparallel reach and the ability to target specific audiences granularly. We create robust social strategies that amplify your brand's reach to your audiences on social channels where they are.

Unlock your eCommerce growth with our competitive, data-driven Google shopping ads strategy and management services to drive immediate sales and revenue with cheaper CPC, resulting in higher ROAS for your online store. We ensure your shopping ads appear to the right audience, in the right place, at the right time.

Online advertising isn't just limited to Paid Search and Google Shopping. Use visually engaging content in the form of display ads to push your brand to your ideal customers on authoritative sites through Google's contextual advertising network, the GDN and YouTube.

Make more of your existing website traffic by winning back customers that have shown interest but left your site without converting with our smart remarketing ads strategy. At Hanabi, we re-establish a connection with your audience and help them finish the journey they started at the beginning.

Whether you're a start-up or an enterprise new to paid advertising space or have an in-house team or an agency working with, a fresh pair of eyes always add value to most PPC accounts. We blend in and work alongside existing teams, offering strategic planning & recommendations for all paid media campaigns & platforms you're advertising on.

Get instant online visibility of your brand, products or services with paid advertising to find new customers, improve customer retention and retarget existing visitors.

Schedule advertising campaigns during specific hours, locations, and demographics so you can target your qualified audience in real-time, based on when and where they are.

We can deliver custom PPC, social and paid media advertising campaigns to help you achieve your business goals and sustain all parts of the sales funnel.

We can track and measure key performance indicators (KPIs) to determine what works or doesn't and strategise the digital marketing campaigns based on actionable insights.

You can perform A/B tests on your ads, keywords, landing pages, audience type etc., and gain actionable insights to optimise your digital marketing campaigns for improved conversion rates.

With PPC and social advertising, you get budget flexibility means you select your budget. We can set the campaigns and keyword bids based on your advertising budget so that you won't receive any unexpected bills.

PPC (Pay-per-click) is an online advertising model where advertisers run ads on platforms such as Google Ads, Bing Ads, Facebook Ads etc., and pay a fee every time someone clicks on your advert, which directs online traffic to your website.

KPIs and metrics entirely depend on your business and the campaign goal(s). At Hanabi, we track everything - for the top of the funnel PPC campaigns, we measure traffic, impressions, views etc. Whereas for the lower-funnel campaigns, we closely monitor and analyse cost per acquisition(CPA), return on ad spend (ROAS), sales and leads.

We utilise Google Analytics, Google Tag Manager, and other performance tracking tools to track valuable actions taken on your ads and website to optimise your campaigns based on data-driven insights.

We at Hanabi are open to discussions and opportunities to help brands scale. We recommend you get in touch or share your project brief with us, and we will get back to you at the earliest possible. Project costs depend on the finalised scope and requirements and could vary from project to project.

The digital marketing world is fiercely competitive, especially in PPC and Paid Media advertising space. We start a project with an in-depth audit of your existing campaign or perform extensive competitive research and analysis if you haven't done PPC for your business before.

And based on our PPC analysis of competitor keywords, ad copies, landing pages and other key factors, we'll create a bespoke PPC strategy with recommendations to help achieve business goals - to increase traffic, sales, leads, and ROI.

The beauty of PPC advertising is that you'll start seeing results much quicker than SEO campaigns. It usually takes up to three months to work, depending on project requirements and where we started.

In the first 1-2 months of running any PPC campaign, we focus on gathering data from your ad campaigns by testing different ad copies, landing pages, audiences, keyword targeting, types of campaigns etc., which can then be used to further optimise your campaigns for the best results.

Paid search and paid social are two different types of PPC ads. Paid search campaigns are displayed within search engines, such as Google and Bing and their partner websites. Whereas paid social ads, as the name suggests, are shown on social networks, such as Facebook, Instagram, LinkedIn or Twitter and are targeted by the audience.

Our approach to developing paid search or social campaigns depends on variables like campaign goals, buyer personas, clients' sales cycles, and commercial transaction type (B2B or DTC). Example optimising a sales campaign with Google Ads for a subscription-based company requires well-defined buyer personas, focussed ad copies and landing pages, demographic targeting and more.