Work with us
There’s a pattern I’ve seen time and again with traditional agencies: leading with polish, but follow-through and accountability don’t always keep up.
That’s one of the key reasons I built Hanabi. 💥
I’ve worked on both sides of the table, agency and in-house, leading platform migrations, loyalty programme launches, and full-stack e-commerce builds. At Absolute Collagen, I helped steer the tech strategy as the business scaled, dramatically increasing their revenue. Before that, Cloud Nine brought me in directly to help them select and manage a new agency, after I’d spent years building their global web presence.
So when I say Hanabi works differently, it’s because I’ve seen what happens when things go right… and when they don’t.
When I’m brought into a project, as a fractional CTO or consultant, you’re not being passed down an employee chain. You’re working directly with me. And if I bring others in, it’s because I trust them to deliver with the same attention to detail I would.
Hanabi isn’t built for high-volume or vanity metrics. It’s for teams who need clarity, strategic direction, and someone who understands both the technical detail and the business case behind it.
If you’re facing technical challenges that are slowing growth, let’s talk.
Hanabi offers hands-on consultancy and fractional CTO support for brands navigating digital growth, re-platforming, or system integration. If this is something you’re looking for, connect with me. I’m happy to help. 👋
Related articles
Reintroducing Myself: A Fresh Approach to Tech, E-Commerce & Leadership
Over 20+ years, I’ve been lucky to work across a mix of businesses, from household names to early-stage startups and hyper-growth SMEs. I set up Hanabi to take a different approach, one with more clarity. It's allowed me to work directly with clients I believe in.
Absolute Collagen appoints Hanabi as their eCommerce Consulting Agency
We are thrilled to announce our newest partnership with the UK’s leading and award-winning collagen supplement provider, Absolute Collagen.
The 2022 Digital Marketing Glossary
With the wide range of digital marketing channels and mediums, it can be hard to keep up with all the buzzwords and terminology. To help you, we've put together the latest digital marketing glossary of some of the most commonly used industry terms.