darkGreen

Blog

Digital Strategy & Consulting

What is your budget?

Consent to Hanabi collecting and storing data*

Let's get to work. If you are thinking about launching or updating your e-commerce store and you think we'd be a good fit, then we would love to hear from you. Fill out our project form below to discuss how we can help your business and we'll get back to you in 24 hours.

Get your free consultation

Grow Your Business Online With HANABI

Tell us about the project*

What services you are interested in?*

Work with us

Over 20+ years, I’ve been lucky to work across a mix of businesses, from household names to early-stage startups and hyper-growth SMEs. I set up Hanabi to take a different approach, one with more clarity. It's allowed me to work directly with clients I believe in.

There’s a pattern I’ve seen time and again with traditional agencies: leading with polish, but follow-through and accountability don’t always keep up.

That’s one of the key reasons I built Hanabi. 💥

I’ve worked on both sides of the table, agency and in-house, leading platform migrations, loyalty programme launches, and full-stack e-commerce builds. At Absolute Collagen, I helped steer the tech strategy as the business scaled, dramatically increasing their revenue. Before that, Cloud Nine brought me in directly to help them select and manage a new agency, after I’d spent years building their global web presence.

So when I say Hanabi works differently, it’s because I’ve seen what happens when things go right… and when they don’t.

When I’m brought into a project, as a fractional CTO or consultant, you’re not being passed down an employee chain. You’re working directly with me. And if I bring others in, it’s because I trust them to deliver with the same attention to detail I would.

Hanabi isn’t built for high-volume or vanity metrics. It’s for teams who need clarity, strategic direction, and someone who understands both the technical detail and the business case behind it.

If you’re facing technical challenges that are slowing growth, let’s talk.

Hanabi offers hands-on consultancy and fractional CTO support for brands navigating digital growth, re-platforming, or system integration. If this is something you’re looking for, connect with me. I’m happy to help. 👋

Digital Consultancy & Fractional CTO Support That Delivers

I think it’s time I reintroduce myself, to share more about the work I do but also how I approach it and what I’ve learned along the way. I’m passionate about E-commerce, technology strategy, systems architecture and integration, customer and user experience, brand and design; this is the space I live in. And I want to use this platform to open up some of those conversations.

A bit about me: I started out in web development, first in the NHS, then into agencies, working with brands like Mars Drinks, Virgin, Cloud Nine and Visit Lincoln. Over 20+ years, I’ve been lucky to work across a mix of businesses, from household names to early-stage startups and hyper-growth SMEs. Along the way, I have worked with some exceptional leaders, but I have also seen the impact of poor leadership firsthand, which has helped shape who I am as a leader. These days, I run teams with a belief that people do their best work when they’re trusted to.

I set up Hanabi to take a different approach, one with more clarity. It's allowed me to work directly with clients I believe in; businesses like Gardening for Kids, who came out of the pandemic with a great idea and needed the right technical setup and growth marketing to scale it. Helping companies like that become a thriving business is where I get the most satisfaction.

Most recently, I was at Absolute Collagen, where I led the tech side as they grew from £20m to £30m+ in revenue. I worked on everything from technology strategy to scaling internationally, their loyalty programme to rebuilding their cancellation flow, and built a strong team along the way.

Now I’m back to focusing on Hanabi, working with founders and teams who want someone they can rely on to get things done.

I’m using LinkedIn to share what I’ve learned: the wins and the missteps. If you're interested in digital transformation and data-led decision-making or just want to avoid common pitfalls in scaling tech, I hope you’ll find some value here.

And if we haven’t connected yet, feel free to say “Na then” or hello. 😄

Reintroducing Myself: A Fresh Approach to Tech, E-Commerce & Leadership

We are thrilled to announce our newest partnership with the UK’s leading and award-winning collagen supplement provider, Absolute Collagen.

Absolute Collagen appoints Hanabi

 is on a mission to empower customers - aka Absoluters - to feel their absolute best, using products where collagen is the hero ingredient, starting with the UK’s most concentrated collagen supplement in a handy, ready to take 10ml sachet.

Started by the founder and CEO Maxine Laceby, Absolute Collagen is endorsed by professional dermatologists and trichologists. In 2019 the business was awarded one of the most acclaimed beauty awards in the industry, Best New Beauty Supplement – Mass & Prestige at the CEW Awards.

Hanabi will be working with Absolute Collagen through our 

, working as an extension of their team – providing eCommerce consulting, supporting internationalisation, supporting and leading technical integrations with Shopify Plus & focussing on UX and technology for growth and scale.

Our comprehensive approach alongside our creativity and technical expertise makes us a valuable partner and not just another digital agency. We are solely dedicated to creating a long-term positive impact for our clients.

Neil Bradley, Hanabi’s Director, and Founder, says:

“We’re extremely excited to be associated and working with Absolute Collagen. The business is growing rapidly and has a loyal subscriber following with their audience of Absoluters. Hanabi has been working with Absolute Collagen for the past three months and we feel that the culture and values of the brand closely align with our own, which is why we are excited to continue working with Absolute Collagen."

Lauren Reilly, Absolute Collagen's Head of E-Commerce, adds:

"Hanabi provides true expertise with highly specialised strategic counsel. The knowledge and insight provided is invaluable to our business going forwards as we continue to expand and scale. We’re very excited about the journey ahead!"

Absolute Collagen appoints Hanabi as their eCommerce Consulting Agency

Hanabi is a strategic digital agency, helping clients not just build websites, but create brands.

Work with us

Grow Your Business Online With HANABI

Get your free consultation

Digital Strategy & Consulting

Ready to kick off your digital growth journey?

Sign up to our newsletter for the latest digital marketing and e-commerce news.